The history of the DRESS CODE project began in St. Petersburg in 2004, when the Russian fashion journalist Alexander Smirnov launched the first “city” fashion magazine, the professional level of which was ensured by its own representative offices in Paris and Milan. Following the requests of the most sophisticated consumers of luxury in the Northern capital, the best glossy publications, as before, remain the most important tool for the world of luxury and fashion design. However, taking into account the requirements of the time, now the DRESS CODE project includes not only DC magazines, DC MAN and DC decor, but also a full-cycle advertising agency. DRESS CODE has become a personal agent in the field of fashion and luxury for a number of respected Russian and foreign companies. Today at the helm of the company are: Dmitry Yakovlev (commercial director) and Alexander Smirnov (creative director).