The history of the DRESS CODE project began in St. Petersburg in 2004, when the Russian fashion journalist Alexander Smirnov launched the first “city” fashion magazine, the professional level of which was ensured by its own representative offices in Paris and Milan. Following the requests of the most sophisticated consumers of luxury in the Northern capital, the best glossy publications, as before, remain the most important tool for the world of luxury and fashion design. However, taking into account the requirements of the time, now the DRESS CODE project includes not only DC magazines, DC MAN and DC decor, but also a full-cycle advertising agency. DRESS CODE has become a personal agent in the field of fashion and luxury for a number of respected Russian and foreign companies. Today at the helm of the company are: Dmitry Yakovlev (commercial director) and Alexander Smirnov (creative director).
The ideologist and creative director of DRESS CODE Agent is Alexander Smirnov, a well-known journalist, winner of many professional awards in the field of journalism. Founder and permanent editor-in-chief of DC magazine (DRESS CODE).
Alexander has a record of continuous success in premium segment marketing since 2002. Since 2004, Alexander has established DRESS CODE offices in St. Petersburg, Milan and Paris, developing the presence of more than 50 European brands on the Russian Luxury market and more than a hundred domestic companies were effectively presented to the sophisticated audience of the worlds fashion capitals. Since the spring of 2019, Alexander Smirnov is the official Ambassador of the SPAS Charitable Fund for Children.